SELLING bottled wine in supermarkets fits with South Australia's European lifestyle, Attorney-General John Rau says.
The state government is considering allowing supermarkets, including Woolworths and Coles, to sell wine on a limited basis.
The move has raised objections from hotel groups and independent liquor retailers who believe it will cost jobs and entrench the market power of the supermarket giants.
But Mr Rau said South Australia had long embraced a European-style culture where wine and food were part of the lifestyle.
He said wine in supermarkets and recent legislation to allow the establishment of small bars in Adelaide would "feed directly into that".
"Sensible wine and food consumption, that's what we're on about," he said.
"That's completely different to the boozy, alcohol-abuse culture that we're trying to deter."
Under the government's proposal a new category of licence would let wine makers sell bottled products directly from supermarkets.
The licence would come with restrictions including limited display, limited hours of trade and would only apply to supermarkets with a floor space of more than 400 square metres.
It would not include the sale of beer, fortified wines, spirits, cider, casks or flagons.
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